I have project consists of:1. analytic plan ( by using RapidMiner )2.New programs/marketing strategies you are proposing
3.Presentation: must be included a summary
of all work.all details are in the attachment.thanks
project_information.pdf

web_analytics_data.xlsx

Unformatted Attachment Preview

Using RapidMiner Program
Data Analytics/Business Data Mining
Project
Introduction:
As the vigilant monitors of the Zappos.com website, we are obsessed with who is coming to our
website and what they do during their visit. This project requires you to look at data similar to
that which the Web Analytics team at Zappos would use to assess the overall performance of the
business. You are part of the Web Analytics team at this company and are tasked to understand
the demographics visiting the site, the customers2019; activities on the site, and how well the
company is performing. Based on your analysis of the data, what recommendations do you have
for Zappos?
Project Description:
This project will provide you with a realistic, hands-on application of how data analytics is used
to assess the overall performance of a business and how new programs or marketing can be
developed to improve business performance. This is a group project to be done in groups of 4-5
students per group. Each group will analyze the data set (posted on Blackboard) using any
available algorithms to discover patterns, trends, and information on customer behavior and
demographics. This information will be used to design new programs or marketing strategies for
senior leaders at Zappos. You will be required to (1) show and interpret your analysis of the data
and (2) use your analysis to describe the new programs or marketing strategies you will be
proposing.
Deliverables:
The deliverables for this project are described below:
1. Analytic Plan: Provide a written analytical report that walks Senior Leaders through
your analysis of customer behavior and the new programs/marketing strategies that you
will be proposing. In other words, your Analytic Plan should include:
a. Documentation of data analysis and results
i. Provide the working process streams demonstrating how the data are used,
what algorithms are used, and the ultimate output
ii. Interpretation of all outputs and how these outputs help in your design of
the new programs/marketing strategies
b. New programs/marketing strategies you are proposing
i. The value it will provide to the customer
ii. How the data will be used in creating and implementing the
programs/marketing strategies
iii. How the customer will interact with the programs or benefit from the
marketing strategies
iv. How the company will benefit from the new programs or marketing
strategies
v. Visual representations of your new programs/marketing strategies
including diagrams showing process flow and/or mock-ups of interfaces
2. Presentation: must be included a summary of your Analytic Plan. The presentation
should include your data analysis methodologiesand findings along with your new,
proposed programs/marketing strategies. The idea here is to provide an overall
assessment of the business performance and convince methat your new
programs/marketing strategies will work to improve the business. Any relevant handouts
or diagrams to bring during the presentation will be a good idea!
DAY
VISITS ORDERS HAS_PURCHASED_PRIOR
1/1/2013 64340
2312 N
1/2/2013 63958
2427 N
1/3/2013 67390
2230 Y
1/4/2013 58305
1814 N
1/5/2013 74434
2333 Y
1/6/2013 46173
1537 N
1/7/2013 55903
1910 Y
1/8/2013 59527
2338 N
1/9/2013 66645
2232 Y
1/10/2013 49630
1806 N
1/11/2013 67440
2636 Y
1/12/2013 58929
2057 N
1/13/2013 60031
2246 Y
1/14/2013 72227
2775 N
1/15/2013 72666
2314 N
1/16/2013 49620
1791 N
1/17/2013 59104
1918 Y
1/18/2013 66419
2516 Y
1/19/2013 62938
2455 Y
1/20/2013 71736
2632 N
1/21/2013 56193
1690 Y
1/22/2013 73008
2680 Y
1/23/2013 51672
2049 Y
1/24/2013 73375
2528 N
1/25/2013 55174
1724 N
1/26/2013 68577
2469 Y
1/27/2013 71297
2665 N
1/28/2013 55856
2199 Y
1/29/2013 48772
1643 Y
1/30/2013 56110
1789 N
1/31/2013 72174
2532 N
2/1/2013 63208
2209 Y
2/2/2013 64786
2457 Y
2/3/2013 71601
2656 Y
2/4/2013 48690
1492 N
2/5/2013 74579
2652 Y
2/6/2013 58432
2006 N
2/7/2013 62366
2305 Y
2/8/2013 67637
2386 N
2/9/2013 72459
2815 N
2/10/2013 52121
2023 Y
2/11/2013 71029
2246 Y
2/12/2013 58872
2312 N
2/13/2013 66716
2663 N
2/14/2013 51223
2005 Y
2/15/2013 73585
2684 N
DEVICE
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BOUNCES ADD_TO_CART
21755
21501
15675
21355
28199
17086
24380
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15518
19392
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18476
31284
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15173
16506
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20195
12043
18874
26446
16022
20259
21175
26221
19793
20337
17544
23852
18250
12272
15681
23890
17552
18793
15956
19601
19671
2/16/2013
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58676
50500
47583
65000
48075
49336
50426
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55184
48609
48338
50057
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50079
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66452
71045
49410
61875
48206
70502
63259
55870
60416
64675
59299
54547
53979
65507
50089
52123
56907
54058
48257
47121
74320
67193
72375
74117
70744
49022
46821
58552
48098
68496
59375
60342
1971
1809
1734
2253
1831
1665
1720
1960
1851
1707
1776
1503
1849
1638
1514
2240
2170
1594
2036
1701
2167
2037
1826
1924
2238
1793
2001
1891
2243
1533
1950
1782
2063
1567
1469
2544
2199
2381
2293
2222
1789
1733
2073
1562
2685
2051
1906
N
N
Y
Y
N
N
N
N
Y
Y
N
Y
Y
Y
Y
N
N
N
Y
N
Y
N
Y
Y
Y
N
Y
Y
Y
N
N
N
N
Y
N
N
N
N
N
N
Y
Y
Y
Y
Y
Y
Y
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
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iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
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20174
18018
17148
24353
11263
14700
13734
14762
20039
10070
11718
18054
13842
16042
10568
15484
18494
21125
13071
18491
14801
15373
12321
14108
17235
12531
18620
20210
13587
15435
15287
12514
19035
16720
9553
23884
21690
16505
23762
22019
11424
18988
25166
13193
29766
23990
13396
18927
16221
15856
21540
15526
15221
16904
18211
16872
16971
12092
12945
18422
16882
11511
22086
20097
14475
20295
15628
21578
17809
17534
20087
16795
20134
16114
14230
17749
14279
14632
17910
16058
12420
16211
20608
21753
23921
23851
19335
12650
15272
17705
12037
23880
19989
20883
4/4/2013
4/5/2013
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5/18/2013
5/19/2013
5/20/2013
68397
72962
47773
69971
70611
62075
63872
73094
56200
61924
65189
65067
55174
51018
63476
54151
46646
71222
56604
52512
48052
70324
63697
66905
59879
66436
65576
61693
65658
70622
73932
65277
50689
58700
45941
65397
55650
69043
57366
67318
56277
61054
52424
69370
50228
61618
51541
2516
2388
1747
2311
2671
1926
2094
2919
1691
2012
2399
2292
1816
1991
2258
1980
1502
2417
2225
2085
1872
2427
2185
2518
2324
2214
2216
2383
2062
2771
2576
2545
1817
2033
1544
2564
2050
2453
2244
2244
2161
1875
1981
2633
1671
2046
1698
Y
N
Y
Y
N
Y
N
N
Y
Y
Y
N
Y
N
Y
N
Y
Y
Y
N
Y
N
Y
N
N
N
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
N
N
N
Y
N
N
N
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
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iPhone
iPhone
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iPhone
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iPhone
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iPhone
iPhone
iPhone
iPhone
iPhone
18065
22544
14475
20096
20358
22907
17143
29719
12995
26911
15111
24219
15702
19106
27498
16714
16829
18964
22528
12395
11445
18382
26444
16980
23449
23640
20792
21795
17232
29527
20440
21604
21848
25096
12331
20474
17571
17924
23512
13820
18734
18759
14625
14571
14711
22006
21878
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23833
14051
20894
18122
21561
16036
22112
16667
18315
18493
22008
14420
15484
20438
16583
12926
19932
17500
17378
12053
19094
17153
17353
17421
18476
22382
16179
20766
17808
21445
21876
15140
18162
15626
18307
18634
20384
16027
19757
15413
18782
13489
18331
13921
16623
13435
5/21/2013
5/22/2013
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5/25/2013
5/26/2013
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6/28/2013
6/29/2013
6/30/2013
7/1/2013
7/2/2013
7/3/2013
7/4/2013
7/5/2013
7/6/2013
56242
63103
72517
64741
63790
54925
62656
56385
53003
59634
60709
60024
48458
65776
55962
68968
54219
63369
47844
50236
55041
62532
63059
54885
66248
69892
47515
47213
62843
61766
52668
47377
48946
66201
65496
63831
67205
58825
47903
60220
48629
63262
63357
46390
65864
59785
58812
1994
2035
2485
2255
2039
1992
2170
1897
2092
1807
2272
1970
1589
2474
2139
2215
2044
1991
1724
1827
1842
1961
2104
2096
2118
2097
1659
1551
2068
2356
1955
1745
1888
2638
2373
2162
2417
2030
1885
1921
1904
2233
2129
1749
2174
1851
2205
N
Y
Y
Y
N
N
N
Y
N
N
Y
N
N
Y
N
N
N
Y
Y
N
Y
Y
Y
Y
Y
N
Y
Y
N
N
Y
Y
Y
Y
N
N
N
Y
N
N
Y
Y
Y
N
N
Y
Y
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
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19171
26785
28745
20681
17390
20399
18656
20035
18517
12556
23139
12238
16012
15233
22416
23071
17734
22281
15285
13893
24402
21560
25074
22988
15283
19927
15272
15768
20172
15618
15875
16888
18969
20638
22159
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15798
17337
10854
13717
17188
21921
13866
11710
14175
26816
13630
16891
16050
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20187
20571
15526
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17932
13402
16442
18779
17927
13775
22833
17911
18191
16259
21672
12441
13924
17597
19635
18404
18960
20780
24013
16239
12831
18607
15845
18341
12765
16320
18579
17124
21304
21263
18104
14788
19914
12220
19284
21780
14781
22377
16566
17528
7/7/2013
7/8/2013
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7/11/2013
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8/21/2013
8/22/2013
58897
61322
50951
50276
67213
55353
45888
60424
56712
51710
48199
67029
61525
69749
62028
58763
49834
49470
74848
74068
71040
67550
52829
60589
55325
60993
61391
51389
49789
71497
72451
56431
72257
74698
59315
66190
49654
53704
50026
49370
71136
50955
46749
72198
47664
55433
62493
1781
1876
2011
1688
2523
1853
1575
2315
2216
1914
1606
2021
2117
2705
2215
1904
1543
1520
2361
2438
2780
2411
1627
2242
1667
1944
2114
2036
1494
2163
2276
2017
2634
2554
1810
2549
1716
1902
1864
1845
2684
2005
1554
2621
1437
1737
2172
Y
N
Y
Y
Y
Y
Y
N
Y
Y
Y
N
Y
Y
Y
Y
N
N
Y
N
Y
N
Y
Y
N
Y
N
N
Y
Y
N
N
N
N
Y
Y
Y
Y
N
N
N
N
N
N
Y
N
N
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
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iPhone
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iPhone
iPhone
iPhone
17843
22685
21726
15446
13936
18875
18008
18251
21501
22353
10843
14700
19309
17786
20646
24996
18576
20885
30592
31615
19208
22098
20946
20864
21061
15249
27122
12754
12238
26041
15354
13897
17124
21373
24858
17678
15700
17557
11907
19903
29675
12259
16588
16548
18100
19370
13901
19777
18964
14025
14551
21602
15576
11590
19863
14390
15890
15585
21290
20175
23813
16539
19395
13817
13653
22941
19206
24093
20115
14543
20975
15255
16995
16191
16239
16144
21500
21944
18497
19814
19978
17328
17997
14357
17506
12632
12985
23321
15828
16095
19891
14665
14389
17696
8/23/2013
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10/1/2013
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10/7/2013
10/8/2013
46607
52285
46893
66561
63883
59152
62736
47037
49865
69145
63774
56531
71322
59684
48389
68428
74409
63226
67945
45636
59373
49572
67387
48412
69971
47192
64155
63966
71127
45837
50578
56200
45143
69934
74386
62558
48769
45186
50653
59851
71223
68146
57742
53137
52589
66627
52863
1847
1613
1871
2651
2501
2238
2486
1778
1991
2505
2037
1998
2298
2144
1877
2731
2858
2211
2105
1409
2329
1588
2454
1458
2171
1682
2389
2041
2231
1756
1635
1862
1370
2372
2889
2068
1898
1746
2020
1926
2679
2309
1798
1782
2052
2625
2095
N
Y
N
N
N
Y
N
N
Y
Y
N
N
Y
N
N
Y
Y
Y
N
Y
N
Y
Y
Y
Y
Y
N
N
Y
Y
N
N
N
Y
N
N
Y
Y
N
Y
N
Y
N
N
N
Y
Y
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
12894
18413
9938
16682
24812
16257
23216
10361
21968
18656
23373
18304
28659
23023
16504
17491
25373
19023
17567
14634
26392
20423
20254
12516
19849
14951
16935
13205
29737
18579
19469
15823
17985
29556
22800
17104
17899
18472
11678
22733
22240
19350
22162
18547
11848
24179
13294
14110
13964
13923
16671
22198
20458
15794
14241
14859
19156
22007
15886
21689
19667
12167
17364
20743
17494
18987
13767
19850
14723
18794
12651
20689
15352
20253
20847
18380
15280
13882
18779
13366
20297
20899
18092
13256
13353
17381
18439
18805
18154
20122
17914
13288
19034
18080
10/9/2013
10/10/2013
10/11/2013
10/12/2013
10/13/2013
10/14/2013
10/15/2013
10/16/2013
10/17/2013
10/18/2013
10/19/2013
10/20/2013
10/21/2013
10/22/2013
10/23/2013
10/24/2013
10/25/2013
10/26/2013
10/27/2013
10/28/2013
10/29/2013
10/30/2013
10/31/2013
11/1/2013
11/2/2013
11/3/2013
11/4/2013
11/5/2013
11/6/2013
11/7/2013
11/8/2013
11/9/2013
11/10/2013
11/11/2013
11/12/2013
11/13/2013
11/14/2013
11/15/2013
11/16/2013
11/17/2013
11/18/2013
11/19/2013
11/20/2013
11/21/2013
11/22/2013
11/23/2013
11/24/2013
48111
57615
65585
61699
62747
53205
71408
56721
54421
52651
45009
49705
71478
70742
73470
74895
58913
64989
48919
56064
71766
64211
67566
58727
59096
73623
56224
69441
52600
58934
62657
63741
60720
47766
47920
60108
64415
60154
55895
51102
50692
70957
72252
66896
72933
46596
51832
1464
2002
2212
1951
1925
1870
2777
2054
1941
1963
1796
1683
2168
2461
2328
2355
2247
2083
1587
2195
2708
2007
2430
1897
1894
2426
2114
2252
1617
1861
2294
2138
2289
1442
1731
1856
2225
2023
2039
1974
1920
2789
2691
2220
2246
1643
1701
N
N
N
N
N
N
Y
Y
Y
N
N
N
Y
Y
Y
Y
Y
N
N
Y
N
Y
N
N
Y
Y
N
N
Y
N
N
N
N
N
N
Y
N
N
N
N
N
Y
Y
N
N
Y
N
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
15405
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13527
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19287
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19508
30973
30570
28971
17059
12900
20869
17753
24028
28162
19596
16486
19056
15095
23605
23425
27226
18693
25156
25755
27247
21490
10970
21468
14620
21562
20686
11409
16859
16623
15975
22021
22168
15931
20847
22592
16444
20126
20128
20332
20148
14926
24716
18229
16735
16652
11306
14377
21053
21796
23604
23193
17921
18162
15434
18045
24473
17890
19237
19733
16494
23592
17483
24087
17895
17959
21138
18984
17212
13548
16205
17871
20234
19520
19518
16865
14738
21920
24483
19582
18812
11940
16841
11/25/2013
11/26/2013
11/27/2013
11/28/2013
11/29/2013
11/30/2013
12/1/2013
12/2/2013
12/3/2013
12/4/2013
12/5/2013
12/6/2013
12/7/2013
12/8/2013
12/9/2013
12/10/2013
12/11/2013
12/12/2013
12/13/2013
12/14/2013
12/15/2013
12/16/2013
12/17/2013
12/18/2013
12/19/2013
12/20/2013
12/21/2013
12/22/2013
12/23/2013
12/24/2013
12/25/2013
12/26/2013
12/27/2013
12/28/2013
12/29/2013
12/30/2013
12/31/2013
1/1/2013
1/2/2013
1/3/2013
1/4/2013
1/5/2013
1/6/2013
1/7/2013
1/8/2013
1/9/2013
1/10/2013
73722
70353
49829
57208
72320
47047
68151
52316
52737
46969
47395
47241
50142
68592
70489
60988
48164
49135
64254
67309
69394
63812
50076
69899
56958
46252
46446
70327
67837
72907
67814
65213
63848
70697
73607
55947
63617
147797
119642
120962
127846
116673
136624
139736
86682
138146
77400
2477
2760
1906
1724
2332
1867
2108
2042
1791
1777
1630
1846
1861
2719
2211
2339
1531
1771
2006
2622
2643
2058
1839
2206
2216
1568
1831
2168
2571
2796
2230
2408
2311
2479
2673
2102
2147
4702
4626
4146
4874
3548
4857
4314
3246
4819
2400
Y
N
Y
Y
N
N
Y
N
N
Y
N
Y
N
Y
Y
N
Y
Y
N
N
Y
N
N
N
N
Y
Y
Y
Y
N
N
N
N
N
Y
N
Y
N
Y
Y
Y
N
N
Y
N
N
N
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPhone
iPad
iPad
iPad
iPad
iPad
iPad
iPad
iPad
iPad
iPad
21528
28594
17228
18118
15798
16737
22022
23495
21268
10976
20081
14607
14139
17379
30452
25150
11832
16573
14747
22889
22431
17018
10951
21892
18488
16410
17978
25017
23493
20567
30220
16350
19980
20619
29523
13812
25309
32843
52303
32723
25962
45461
50118
45382
21424
42648
30264
18452
20345
14543
15622
22608
13268
21362
15530
15699
13628
13522
16218
14195
22594
23739
15309
13837
16115
21716
18419
18163
19031
17323
20266
18303
11920
12833
21055
22512
22280
18422
21593
20725
19075
22363
14484
19202
41247
36093
32006
37605
29386
42566
43677
23392
44189
23054
1/11/2013
1/12/2013
1/13/2013
1/14/2013
1/15/2013
1/16/2013
1/17/2013
1/18/2013
1/19/2013
1/20/2013
1/21/2013
1/22/2013
1/23/2013
1/24/2013
1/25/2013
1/26/2013
1/27/2013
1/28/2013
1/29/2013
1/30/2013
1/31/2013
2/1/2013
2/2/2013
2/3/2013
2/4/2013
2/5/2013
2/6/2013
2/7/2013
2/8/2013
2/9/2013
2/10/2013
2/11/2013
2/12/2013
2/13/2013
2/14/2013
2/15/2013
2/16/2013
2/17/2013
2/18/2013
2/19/2013
2/20/2013
2/21/2013
2/22/2013
2/23/2013
2/24/2013
2/25/2013
2/26/2013
96545
86662
78732
111207
77050
111060
101260
128502
139631
131641
94924
122111
95335
99870
83640
79173
125947
138279
140313
115190
126445
121223
111623
149368
101495
98142
147756
100725
94190
137238
118259
103596
102372
121022
133918
131648
97521
85330
122156
149929
93528
103141
106306
106716
75083
92356
148128
3387
3225
3100
3435
2348
4059
3489
4934
5053
4034
3463
4775
3328
3042
2535
3083
4548
5413
5452
3488
4863
4072
4227
5697
3566
3796
5576
3792
3335
4256
4283
3740
3120
4325
4602
4585
3277
2952
4290
5804
2832
4089
3295
3913
2464
3043
5035
Y
N
Y
N
N
N
Y
Y
N
N
N
N
Y
N
Y
Y
N
Y
N
N
Y
N
Y
N
N
Y
N
Y
N
Y
Y
N
N
Y
N
N
N
Y
N
N
N
N
Y
N
Y
Y
N
iPad
iPad
iPad
iPad
iPad
iPad
iPad
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