I need help with these 2 questions:Q1. Assume that you are a freelance consult in marketing research. You were recently awarded the following project(in the attachment). Based on the objectives SOW, I want you to draw a conceptual model for the project. Order the conceptual model pieces like you would for a good survey flow. Q2. Write a 10 minute survey that follows the conceptual model that you drew above. Be sure to include all of the following types of questions2026; open-ended, nominal, ordinal, ratio, interval. Assume that this is a final draft that would get handed into a client.
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DBD and DePaul University SOW
DBD is a large construction company in the Chicagoland. The purpose of this
project is to conduct a customized marketing research survey for DBD to
identify client perceptions, and to help identify new areas for growth.
Students will conduct research and provide recommendations to DBD. The
survey length is 10 minutes for an online survey.
1. Identify client perceptions of DBD
2. Identify why clients choose DBD for projects
3. Identify why clients do not choose DBD for projects
4. Determine reasons for slow growth among new clients
5. Investigate client2019;s experiences to compare previous perception versus
working with DBD
6. Investigate areas where DBD can expand their marketing platform
DePaul University2019;s business school will assign work to student group who
will complete this project by December 11th, 2018.
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