Identify four important roles of marketing channels (10 Points).Choose one clothing store that you like, and one clothing store that you do not like and compare and contrast their service level, product assortment, store atmosphere, and pricing strategies. (15 Points)How should universities promote themselves? What are three different ways that Chapman University can communicate to students and their parents to increase awareness and boost enrollment? Do you think Chapman should use TV/Radio/Magazine/Billboard ads? Why or why not? (15 Points)Compare and contrast advertising and sales promotion as marketing communication tools (10 Points).
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Assignment 2
This assignment is individual. Please submit your work on Blackboard.
1. Identify four important roles of marketing channels (10 Points).
2. Choose one clothing store that you like, and one clothing store that you do not like and
compare and contrast their service level, product assortment, store atmosphere, and pricing
strategies. (15 Points)
3. How should universities promote themselves? What are three different ways that Chapman
University can communicate to students and their parents to increase awareness and boost
enrollment? Do you think Chapman should use TV/Radio/Magazine/Billboard ads? Why
or why not? (15 Points)
4. Compare and contrast advertising and sales promotion as marketing communication tools
(10 Points).
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